L’Oreal Professionnel has launched five virtual hairstyles on Roblox, Ready Player Me, and Zepeto as part of its Gravitas campaign to push creative boundaries and offer more opportunities for metaverse gamers to express themselves.
The projected reach is set at 234 million, and the company is partnering with CGI artist Evan Rochette and French hair artist Charlie Le Mindu to gauge offline attention. This is the first hairstylist brand to launch direct-to-avatar products across multiple online marketplaces.
Read More: https://www.campaignasia.com/article/metaverse-mane-makeover-loreal-shows-the-future-of-fashion/484215
